The Disloyalty Card: Try the coffee at 8 of our competitors, and we'll give you a coffee for free.

The Disloyalty Card: Try the coffee at 8 of our competitors, and we'll give you a coffee for free.

The idea is simple: If you go and drink coffee at 8 interesting, quality focused cafes around (mostly) East London then he will say thank you by making you a coffee for free.