Sprout Sign

Here’s a silly project that came out of an actual client conversation!

Sprout Sign screenshot

Sprout Sign is a baby horoscope tool. Enter in your child’s birthdate, and the STARS will tell you about your child’s future!

We’re working on a state-funded project now at Brand New Box about getting early childhood resources to people, and one of my left-field ideas was: what about the kind of folks who trust woo-woo Instagram more than like, their pediatricians? Is there a way we can speak that language?

I jokingly suggested: what if there’s an online Tarot reading, but the cards just tell you to get your kids vaccinated?

I loved this idea, goofy as it is. And we spitballed into other new-age spiritual models: astrology! I couldn’t resist just making it, even though (of course?) it’s not something that we’ll really publish with actual tax dollars, but it’s something that I can absolutely make for fun!

So: here’s a astrology tool for the crystal crowd, where every horoscope result just tells you what childhood vaccinations to get next, from the official CDC vaccination schedule*.

Sprout Sign screenshot

( * I used the CDC immunization schedule from June 2025. Will we have recommended vaccinations in the future? Or maybe we’ll all just get measles, who knows)

Hi, I'm Matt.

I design and organize things at a digital product studio called Brand New Box and my personal stuff is all here at mattkirkland.com.

You're probably here because you saw one of my many silly side projects like:
> Dumb Cuneiform, my Clay-Tablet-as-a-Service, or
> Dracula Daily, 'the internet's biggest book club', or
> Secret Robots, my ongoing project to unmask the hidden robots inside children's toys.

You can check out my real work, my many other silly side projects, or my super-self-absorbed reading journal.

I'm currently working on Duck Bread.

The Sea Hates a Coward