Tiny Truck Tracker

Look, ALL I want for christmas is a tiny electric pickup truck. Not a giant Ford F-747; a TINY truck that runs on electrons. There are lots of startups promising to launch this category. But launching a new car startup is practically impossible; will any of these companies actually succeed?

So last year I started Tiny Truck Tracker, which keeps tabs on which (if any) of these startups will get across the finish line. I’ve put down deposits on more than one of these little guys!

Tiny Truck Tracker gives an overview of the contenders in this space, a kind of scorecard for all the tiny truck stats, some news and updates when available, and an overall ‘how likely I think this is to actually happen.’

(Yes, one of these, the Pickman, isn’t even really an electric pickup - it’s a ‘low speed vehicle’, effectively a chinese-made golf cart dressed up like a pickup for Halloween.)

The race graphic at the top features a few of the dead startups (RIP CANOO). I think it’s worth remembering that most of these attempts have already failed! I’m not cheerleading for any startup’s demise - really the opposite - but it’s exciting to remember what a difficult category this is to enter.